ABOUT THE COURSE
A company requires data to make informed decisions and create effective marketing strategies. However, the data generated and recorded is vast and unstructured. This is where a Marketing Analyst plays a vital role.
Marketing analytics helps the organization to compile, organize, and represent the data that can be understood by the stakeholders. Thereby, driving impactful decisions.
This course focuses on the analytical tools and techniques that will help you become a most-sought Marketing Analyst; delivering maximized earnings at minimized costs through in-depth analysis of the data.
Key Highlights & Offerings
- World-class Learning Management System – CANVAS, offering flexible-learning on-the-go
- Total 180 Mins of LIVE Masterclass giving Hands-on & Doubt solving sessions
- Total 16 hours of access to LIVE MIT Labs where you will get a Practical Hands-on, Case Study Discussions, Numerical Solving, and Software Tools Orientation.
- Continuous assessment pattern
- Learning Outcome Project
- Dedicated Student Success Team
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Top learnings :
- Introduction
- Segmentation
- Positioning
- Product Analysis
- Pricing
- Marketing Mix
- Nurturing Customers
- Customer Analytics
- Digital Analytics : Metrics and Measurement
- Artifical Intelligence and Machine Learning
- Data Visualization
Fee Structure
Fee: ₹ 30,000 (Rs. 18000 for MITSDE students only)
Validity
6 Months duration with 1-year validity.
Potential Career
- Marketing Analyst
- Marketing Analytics Manager
- Marketing Manager
- Digital Marketing Manager
- Brand Manager
- Market Research Manager
- Business Development Manager
- Public Relations Manager
Tools Covered
- Advanced Microsoft Excel
- Google Analytics & more