ABOUT THE COURSE
Learn to hit the bull’s eye by delivering the quality of products and services as perceived by the customers and creating a credible brand image in the minds of consumers. You will learn to design, measure, and enhance the product and the brand's success in the course.
Learn to create sound branding strategies that will resonate with the audience and place you atop the competition.
Key Highlights & Offerings
- World-class Learning Management System – CANVAS, offering flexible-learning on-the-go
- Total 180 Mins of LIVE Masterclass giving Hands-on & Doubt solving sessions
- Total 16 hours of access to LIVE MIT Labs where you will get a Practical Hands-on, Case Study Discussions, Numerical Solving, and Software Tools Orientation.
- Continuous assessment pattern
- Learning Outcome Project
- Dedicated Student Success Team
-
Top learnings :
- Product Management Decisions
- Setting the Product Strategy
- New Product Development
- Product Testing and Test Marketing
- Pre-Launch and Launch Marketing
- Brand Basics
- Brand Identity, Personality and Associations
- Identifying and Establishing Brand Positioning
- Brand Architecture
- Tactical Branding Decisions
- Brand Equity Basics
- Emerging Trends in Brand Management
Fee Structure
Fee: ₹ 30,000 (Rs. 18000 for MITSDE students only)
Validity
6 Months duration with 1-year validity.
Potential Career
- Advertising Manager
- Market Research Manager
- Marketing Manager
- Digital Marketing Manager
- Public Relations Manager
- Business Development Manager
- Brand Manager
Tools Covered
- Advanced Microsoft Excel
- Microsoft Project & Jira, and more