Final announcement- few days left! Apply Now
A study suggests that the global artificial intelligence market will be valued at around 107.5 billion U.S. dollars by 2028. The marketing domain is fast-changing and evolves with new technologies, trends, and preferences.
Artificial Intelligence (AI) and Machine Learning (ML) technologies are expected to bring revolutionary changes to the field of digital marketing. From creating campaigns to building websites, the use of AI is seen in all aspects of digital marketing.
Owing to this rise in AI and ML use, digital marketers need to advance their understanding and skills.
“That conversation needs to be intimate without being intrusive. It needs to be in-the-moment relevant without feeling like stalking, and the tools that make this possible are heavily dependent on partnerships with companies that can bring real AI.” – Kirk McDonald (CEO, GroupM)
Considering this emerging trend and the rise in demand for skilled professionals, MIT SDE brings you a comprehensive course - AI in Digital Marketing.
The online course introduces AI/ML, Blockchain, and NFT technologies, along with detailed, strategic, and hands-on training on AI tools for Content writing, Caption, Website, App Development, Graphic Design, Videos, Music, and Podcast.
Throughout the programme, you can access a dedicated team of experts. These industry and subject matter champions will help you deepen your understanding of the content and impart relevant skills and knowledge to excel in your career.
Unique Pedagogy
The online course gives a detailed understanding of the latest technologies and developments in the marketing domain. Industry Experts conduct online Live interactive sessions. Get hands-on training through a Capstone Project.
Industry Collaboration
The AI in Digital Marketing course will enable you to strategize to effectively utilise the latest tools and techniques and give you a competitive advantage in the age of changing data security laws and SEO or Performance Marketing tactics.
World Class Faculty
Industry experts with over 10 years of work experience in top management positions will help you develop your skills and impart real-time knowledge through this course.
About AI and its
Application in
Marketing
Artificial intelligence (AI) refers to the ability of a computer or machine to mimic the competencies of the human mind. The technology uses machine learning, robotics, artificial neural networks, and natural language processing to provide high versatility and adaptability to specific user requirements.
According to a study, more than 80 per cent of industry experts integrate some form of AI technology into their online marketing activities. AI has found its roots in the digital marketing domain. Roughly around 50% of marketers apply AI in ad targeting. Other popular activities include personalizing content, optimizing e-mail campaigns, and calculating conversion probability.
Hands-on
Tools
Learn from experts
Dr. Vishal Weldode
Doctorate in Marketing_ Digital Marketing & AI Consultant_Google & Meta Certified Professional_14+ years industry experience_Founder of own media
Dr. Vishal Weldode is a Digital Marketing & AI Consultant, Trainer, and Keynote Speaker with 14+ years of industry experience and 12+ years in academia. A Google & Meta Certified Professional, he specializes in AI-driven marketing, automation, and digital strategy. Founder of Own Media Digital Marketing Agency, he has trained professionals, businesses, and students in cutting-edge digital marketing practices. An engineer, MBA graduate, and PhD holder, Dr. Vishal blends technical expertise with marketing acumen to deliver practical, industry-relevant insights. His mission is to bridge the gap between academics and industry, empowering learners with real-world skills and certifications.
Curriculum
- Basic of Digital Marketing
- How Digital Marketing Works
- Type of Digital Marketing Channels
- Web Development
- Web Hosting
- Domain
- SSL Certificate
- SEO Process
- SEO Strategies
- SEO Audit
- Keyword Research
- Ad Copywriting
- Display Advertising
- Remarketing And Retargeting
- Ad Testing And Optimization
- Social Media Ad Campaigns
- Email Marketing Strategy
- Creating Effective Email Campaigns
- A/B Testing And Optimization Of Email Campaigns
- Drip Email Campaign
- Pay-Per-Click Advertising (PPC)
- Influencer Marketing
- Conversion Rate Optimization (CRO)
- Content Strategy
- Content Creation
- Content Distribution
- Video Marketing
- Blogs and LinkedIn Articles
- Marketing Automation
- Customer Relationship Management (CRM)
- Mobile App Monetization
- App Store Optimization (ASO)
- User Acquisition And Retention
- Affiliate Networks
- Affiliate Link Placement And Optimization
- Affiliate Traffic Generation
- Web Analytics
- E-Commerce Analytics
- Predictive Analytics
- Introduction To Artificial Intelligence
- Introduction To Blockchain Technology
- Introduction To NFTs
- Generative Design
- Video Enhancement
- Audio Mixing And Mastering
- Automated Transcription
- Importance Of Captions
- Backend Development
- Blog Writing
- YouTube Channel Optimization
- Video Production
- Monetization And Revenue Generation
- Target Audience Identification
- Marketing Goals And Objectives
- Analytics And Data Analysis
Program Fees
₹ 80,000 /-
Pro Certificate in digital marketing
- Installment 1
- Installment 2
Course fee - Installment
- ₹ 40,000 /-
- Within 2 months - INR 40000/-
Course fee - Lumpsum
- Discount- ₹ 5,000 /-
- -
- Total- ₹ 75,000 /-
Frequently Asked Questions?
- The course is designed to be completed in 4 months, providing an intensive learning experience in AI applications within digital marketing.
- The program is delivered entirely online, offering flexibility for learners to study at their own pace.
- The course is conducted in English to cater to a global audience.
- The total program fee is ₹80,000.
The curriculum encompasses various aspects of UI/UX design, including:
- Introduction to AI/ML, Blockchain, and NFT technologies
- Hands-on training with AI tools for content writing, website and app development, graphic design, videos, music, and podcasts
- Strategic applications of AI in digital marketing
- While specific prerequisites aren't mentioned, a basic understanding of digital marketing concepts and familiarity with AI tools can be beneficial.
- Learners have access to a dedicated team of industry experts and subject matter specialists to deepen understanding and enhance skills.
- Yes, the course includes a hands-on capstone project to provide practical experience and reinforce learning.
- The program emphasizes the latest tools and techniques, covering emerging topics like changing information architecture, cybersecurity laws, Artificial Intelligence, Virtual Reality, and the Metaverse.
- You can apply by visiting the course page on the MITSDE website and following the application process outlined there.
