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A study suggests that the global artificial intelligence market will be valued at around 107.5 billion U.S. dollars by 2028. The marketing domain is fast-changing and evolves with new technologies, trends, and preferences.
Artificial Intelligence (AI) and Machine Learning (ML) technologies are expected to bring revolutionary changes to the field of digital marketing. From creating campaigns to building websites, the use of AI is seen in all aspects of digital marketing.
Owing to this rise in AI and ML use, digital marketers need to advance their understanding and skills.
“That conversation needs to be intimate without being intrusive. It needs to be in-the-moment relevant without feeling like stalking, and the tools that make this possible are heavily dependent on partnerships with companies that can bring real AI.” – Kirk McDonald (CEO, GroupM)
Considering this emerging trend and the rise in demand for skilled professionals, MIT SDE brings you a comprehensive course - AI in Digital Marketing.
The online course introduces AI/ML, Blockchain, and NFT technologies, along with detailed, strategic, and hands-on training on AI tools for Content writing, Caption, Website, App Development, Graphic Design, Videos, Music, and Podcast.
Throughout the programme, you can access a dedicated team of experts. These industry and subject matter champions will help you deepen your understanding of the content and impart relevant skills and knowledge to excel in your career.
Unique Pedagogy
The online course gives a detailed understanding of the latest technologies and developments in the marketing domain. Industry Experts conduct online Live interactive sessions. Get hands-on training through a Capstone Project.
Industry Collaboration
The AI in Digital Marketing course will enable you to strategize to effectively utilise the latest tools and techniques and give you a competitive advantage in the age of changing data security laws and SEO or Performance Marketing tactics.
World Class Faculty
Industry experts with over 10 years of work experience in top management positions will help you develop your skills and impart real-time knowledge through this course.
About AI and its
Application in
Marketing
Artificial intelligence (AI) refers to the ability of a computer or machine to mimic the competencies of the human mind. The technology uses machine learning, robotics, artificial neural networks, and natural language processing to provide high versatility and adaptability to specific user requirements.
According to a study, more than 80 per cent of industry experts integrate some form of AI technology into their online marketing activities. AI has found its roots in the digital marketing domain. Roughly around 50% of marketers apply AI in ad targeting. Other popular activities include personalizing content, optimizing e-mail campaigns, and calculating conversion probability.
Hands-on
Tools
Learn from experts
Dr. Amey Pangarkar
Doctorate in Digital Marketing
TEDx speaker, Google certified digital marketer, avid advertising professional and efficient marketing communication consultant awarded with Best Digital Marketing Professional with Innovative advertising skills by India Education Awards. Proud member of Google RARE Leadership Academy. An engineer and an MBA Marketing Gold medallist with effective communication skills and an Artist with a creative mindset. Author of three textbooks on digital marketing.
Curriculum
- Basic of Digital Marketing
- How Digital Marketing Works
- Type of Digital Marketing Channels
- Web Development
- Web Hosting
- Domain
- SSL Certificate
- SEO Process
- SEO Strategies
- SEO Audit
- Keyword Research
- Ad Copywriting
- Display Advertising
- Remarketing And Retargeting
- Ad Testing And Optimization
- Social Media Ad Campaigns
- Email Marketing Strategy
- Creating Effective Email Campaigns
- A/B Testing And Optimization Of Email Campaigns
- Drip Email Campaign
- Pay-Per-Click Advertising (PPC)
- Influencer Marketing
- Conversion Rate Optimization (CRO)
- Content Strategy
- Content Creation
- Content Distribution
- Video Marketing
- Blogs and LinkedIn Articles
- Marketing Automation
- Customer Relationship Management (CRM)
- Mobile App Monetization
- App Store Optimization (ASO)
- User Acquisition And Retention
- Affiliate Networks
- Affiliate Link Placement And Optimization
- Affiliate Traffic Generation
- Web Analytics
- E-Commerce Analytics
- Predictive Analytics
- Introduction To Artificial Intelligence
- Introduction To Blockchain Technology
- Introduction To NFTs
- Generative Design
- Video Enhancement
- Audio Mixing And Mastering
- Automated Transcription
- Importance Of Captions
- Backend Development
- Blog Writing
- YouTube Channel Optimization
- Video Production
- Monetization And Revenue Generation
- Target Audience Identification
- Marketing Goals And Objectives
- Analytics And Data Analysis
Program Fees
₹ 80,000 /-
Pro Certificate in Fintech
- Installment 1
- Installment 2
Course fee - Installment
- ₹ 40,000 /-
- Within 2 months - INR 40000/-
Course fee - Lumpsum
- Discount- ₹ 5,000 /-
- -
- Total- ₹ 75,000 /-
Frequently Asked Questions?
- Candidate Must Have Completed Graduation Or Similar
- Upon Completing This Program, You'll Earn An AI In Digital Marketing Certificate From MITSDE
- Understanding The Impact Of Emerging Technologies Contributing To The Digital Marketing Domain And Its Growth.
- Learn How AI And ML Can Be Used For Innovation In The Online Marketing Sector.
- Learn The Fundamental Concepts Of Performance Marketing, SEO, Social Media Marketing, Content Marketing, And Marketing Analytics.
- Explore Use Cases For AI In The Digital Landscape.
- Discuss Strategies For Setting Marketing Goals And Analyzing Data In The Constantly Evolving Sector.
- Content Manager & Content Strategists
- VR Developers & Editors
- SEO & SEM Specialists
- UX Designer
- Email Marketing Specialist
- Digital Marketing Manager
- Marketing Analyst
- Digital AI Specialists
- Web Content, Referential Material, Videos, Blogs, And Case Studies
