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About
The
Program
The world is going digital and so are the businesses. To survive in the changing world, going digital is the only way forward. Businesses are interested in hiring employees having a sound working knowledge of the digital medium to stay ahead of the competition.
The Post Graduate Certificate in Digital Marketing provides the opportunity to become the expert as required by the businesses today and to update and upskill yourself. In this course, you will receive clear guidance on how to implement digital marketing tools and techniques and will equip you with concrete skills to apply at your workplace.
Unique Pedagogy
The online course gives a detailed understanding of the latest technologies and developments in the finance domain. Industry Experts conduct Live interactive online sessions where you get hands-on training through a Capstone Project.
Industry Collaboration
MIT Skills has collaborated with Humancloud (an IT Services startup) to bring you a course on Fintech. The Professional Course in Fintech will enable you to make informed decisions about deploying financial technologies for yourself or your business and give you a competitive advantage using the latest financial innovations.
World Class Faculty
Industry experts from global financial institutions with over 15 years of work experience in top management positions will help you develop your skills and impart real-time knowledge through this course.
Learning
Outcomes
Course Syllabus
| S.No | Code | Subject | Credits |
|---|---|---|---|
| 1 | FS1F01 | Foundations of Business Management (HR, Marketing, Finance & Operations) | 4 |
| 2 | FS1LA1 | Legal Aspects of Business | 4 |
| 3 | FS2C10 | Strategic Management | 4 |
| 4 | FS2C07 | Management Information System | 4 |
| 5 | FS0W01 | Digital Marketing | 4 |
| S.No | Code | Subject | Credits |
|---|---|---|---|
| 1 | FS3W06 | Product and Brand Management | 4 |
| 2 | FS3W05 | Integrated Marketing Communication | 4 |
| 3 | FS2SS2 | SEO & SEM | 4 |
| 4 | FS3El5 | Social Media Marketing | 4 |
| 5 | FS2SF2 | Social Media Analytics & Future Trends | 4 |
| 6 | PWPGC | Project Work | 6 |
- The above course curriculum is subject to revision as per AICTE guidelines from time to time and as per industry updates.
- Exams would be conducted during the January and July exam cycles.
- All the Exams at MITSDE (Internal & External) are in the form of Multiple Choice Questions.
- Student will have to attempt all the components in the Learning Management System and submit TWO Quizzes (30 marks each) for each subject.
- Internal Examinations carry 60% marks (2 Quizzes of 30 Marks each) and External Proctored Exam carry 40% weightage (passing criteria for both internal & external exam is 50%).
Program Fees
₹ 64,000 /-
Fees Options
- Installment 1
- Installment 2
- Installment 3
Course fee - Installment
- ₹ 25,000 /-
- Within 3 months - ₹ 19,500/-
- Within 6 months - ₹ 19,500/-
Course fee - Lumpsum
- Discount- ₹ 06,000 /-
- -
- Total Lumpsum- ₹ 58,000 /-
- Students are required to pay additional exam fee per exam per attempt and Project Evaluation Fees. For Installments
- First Installment needs to be paid at the time of admission.
- Second Installment needs to be paid within 3 months from the date of admission.
- Third Installment needs to be paid within 6 months from the date of admission
| S.No | Course Duration | Extension | Validity |
|---|---|---|---|
| 1 | 1 Year | 6 Months | 1 Year 6 Months |
Successful completion of the program will ready you to pursue multiple roles in Business Analytics, across various domains. Few exceptional job prospects are:
- Digital marketing executive
- Digital marketing manager
- Content writing executive
- Content manager
- SEO manager
- Social Media manager
- Digital marketing specialist
- Acquisition manager
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