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  • Duration

    15 Months
  • Eligibility

    Any graduate having 5+ years of work experience
  • Training Type

    Online
  • Program Fee

    ₹ 90,000 /-

ABOUT
THE
COURSE

Understanding the potential risks after thorough market research and deriving marketing strategies that stand the test of global competition requires years of experience and expertise.

Post Graduate Executive Program in Strategic Marketing throws light on evolving market trends, upcoming disruptive technology, new business models and their interaction with the other environmental factors. It prepares the learner to stand the test of time through expert guidance and an updated curriculum. The course is designed to make the learners see the big picture and align the marketing strategies to organizational goals for long-term sustainability and success.

...
Unique Pedagogy

MITSDE's distance learning programs are meticulously designed to bridge the skills gap for working professionals. Our curriculum is constantly updated to reflect the latest trends in management, industry requirements, dynamic business environments, and burgeoning technological advancements. The PG programs are co-created with industry experts and subject matter authorities, ensuring content aligns with real-world applications. You have access to interactive tools, e-books, multimedia content, and comprehensive reference materials.

...
Academic Partnerships

Launch your global career with MITSDE. Partner with us to gain industry-leading expertise from renowned institutions. Our curriculum integrates global best practices, equipping you with the skills and connections to thrive on the international stage. Graduate with a competitive edge and unlock a world of career possibilities.

...
Expert Faculty

The MITSDE faculty consists of several academic luminaries and seasoned industry experts, ensuring you receive a well-rounded education grounded in real-world application. These experts actively engage with students through interactive webinars and doubt-solving sessions. This direct interaction bridges the gap between theory and practice, giving you the opportunity to ask questions, clarify concepts, and gain valuable insights directly from professionals at the forefront of your chosen field.

Learning
Outcomes

  • Understand the basics of marketing
  • Learn to perform marketing analytics to forecast demand, revenues and profits
  • Learn the global practices of product development and marketing communication strategies
  • Learn to identify market potential and communicate value to customers
  • Learn to make decisions that help to expand globally and create a global brand
  • COURSE SYLLABUS

      S.No Code Subject Credits
      1 S1F01 Foundations of Business Management 4
      2 S1LA1 Legal Aspects of Business 4
      3 S2C10 Strategic Management 4
      4 S2C07 Management Information System 4
      5 S2C11 Business Analytics 4
      6 S3C13 Project Management 4

      S.No Code Subject Credits
      1 S1C05 Marketing Management 4
      2 S2C09 Research Methodology and Management Decision 4
      3 S9DM1 Digital Marketing Strategies 4
      4 S3W05 Integrated Marketing Communication 4
      5 S3W06 Product and Brand Management 4
      6 S3EL4 Marketing Analytics 4
  • Project Term – 3 Months

      S.No Code Credits
      1 Desk Research 2
      2 Project Work 4
  • Program
    Fees

    ₹ 90,000 /-

    Scholarship :
  • Alumni– up to 25% in course fees.
  • Defence personal- up to 30% in course fees.
  • Specially Abled- up to 20% in course fees.
  • Fees Options
    • Installment 1
    • Installment 2
    • Installment 3
    Course fee - Lumpsum
    • -
    • -
    • -
    Course fee - Installment
    • ₹ 30,000 /-
    • Within 3 months - ₹ 32,500 /-
    • Within 6 months - ₹ 32,500 /-

    On completion of the course, you can be hired in various sectors in exciting roles namely:

    • Advertising Manager
    • Market Research Manager
    • Marketing Manager
    • Digital Marketing Manager
    • Public Relations Manager
    • Business Development Manager
    • Brand Manager
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