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PGDM In Marketing Management
in India across is the academic partner for the Marketing
Analytics Certification Program.
Marketing Analytics - 40 Hrs
The program provides a detailed roadmap for mastering Marketing Analytics. It begins with an introduction to the importance of analytics in marketing and an overview of essential tools like Advanced Excel, Power BI, and Orange 3. The content covers advanced Excel techniques, including complex formulas, data models, pivot tables, and data visualization. It explores consumer behavior, customer segmentation, wallet share analysis, and churn prediction. Additionally, it delves into market mix modeling, market basket analysis, and pricing strategies. The guide also includes practical exercises, case studies, and real-world applications, culminating in building a comprehensive marketing analytics model
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- Analyze data to inform marketing strategies and optimize ROI.
- Understand marketing analytics, its importance in decision-making, and tools like Advanced Excel, Power BI, and Orange 3.
- Create detailed reports, interactive dashboards, and comprehensive models to enhance marketing effectiveness.
- Master advanced Excel skills, including complex formulas and functions for data manipulation.
- Create and manage data models, pivot tables, and charts for dynamic analysis and segmentation.
- Visualize data to gain actionable insights, enhancing decision-making and marketing strategy development.
- Understand the critical role of consumer behavior in shaping marketing strategies.
- Analyze consumer trends using data to develop targeted campaigns and optimize product offerings.
- Enhance customer engagement and marketing effectiveness, leading to improved ROI.
- Use Excel for data analysis, focusing on identifying and interpreting data patterns through statistical methods.
- Includes a case study to demonstrate practical applications for data-driven decisions.
- Covers data segmentation, trend analysis, predictive analytics, and market research to optimize marketing strategies.
- Learn customer segmentation, wallet share analysis, and propensity models for churn with hands-on Excel practice.
- Understand market mix modeling, market basket analysis, and pricing strategies like price skimming and bundling.
- Gain actionable insights to optimize marketing strategies through practical exercises and case studies.
- Measure marketing campaign success using KPIs like ROI, CAC, and engagement metrics.
- Understand consumer perceptions and market positioning with perceptual mapping.
- Practical Excel analysis with a case study to apply data analysis, statistical methods, and visualization techniques for actionable insights.
- Learn to use Power BI for importing, preparing, and analyzing data, and creating interactive reports and dashboards.
- Visualize marketing data effectively and transform raw data into actionable insights through a case study.
- Equip yourself with essential skills for data-driven marketing strategies, including data visualization and interactive dashboards.
- Introduction to Orange 3, covering its basics, key features, and functions.
- Learn to build and test models, enhancing data mining capabilities.
- Integrate Orange 3 with Excel for seamless data analysis and visualization, essential for marketing analytics.
- Integrate various marketing analytics techniques into a comprehensive model.
- Emphasize practical, real-world applications for analyzing marketing data.
- Construct a robust framework for informed decision-making and strategic planning.
- Integrate various marketing analytics techniques into a comprehensive model.
- Emphasize practical, real-world applications for analyzing marketing data.
- Construct a robust framework for informed decision-making and strategic planning.
Tool Used
About
The
Program
Marketing is a field that is sparkling with opportunities due to various transformations in the trade scenario, owing to the recent digital explosion. It is a rewarding field for candidates with a flair for business. Rightly said, ‘You can’t sell anything if you can’t tell anything.
The PG Diploma in Marketing Management course trains you in product development and design, brand and product management, marketing services, managing customer and business relationships, franchising. The course also introduces and equips you with concepts of ever-evolving digital marketing. It involves marketing mainly on the internet, mobile phones, display advertising.
Unique Pedagogy
MITSDE's distance learning programs are meticulously designed to bridge the skills gap for working professionals. Our curriculum is constantly updated to reflect the latest trends in management, industry requirements, dynamic business environments, and burgeoning technological advancements. The PG programs are co-created with industry experts and subject matter authorities, ensuring content aligns with real-world applications. You have access to interactive tools, e-books, multimedia content, and comprehensive reference materials.
Academic Partnerships
Launch your global career with MITSDE. Partner with us to gain industry-leading expertise from renowned institutions. Our curriculum integrates global best practices, equipping you with the skills and connections to thrive on the international stage. Graduate with a competitive edge and unlock a world of career possibilities.
Expert Faculty
The MITSDE faculty consists of several academic luminaries and seasoned industry experts, ensuring you receive a well-rounded education grounded in real-world application. These experts actively engage with students through interactive webinars and doubt-solving sessions. This direct interaction bridges the gap between theory and practice, giving you the opportunity to ask questions, clarify concepts, and gain valuable insights directly from professionals at the forefront of your chosen field.
Learning
Outcomes
Course Syllabus
| S.No | Code | Subject | Credits |
|---|---|---|---|
| 1 | S1C10 | Managerial Economics | 4 credits |
| 2 | S1C03 | Business Communication | 4 credits |
| 3 | S1C06 | Legal and Business Environment (Micro and Macro) | 4 credits |
| 4 | S1C15 | Accounting for Managers | 4 credits |
| 5 | S1C01 | Principles of Management | 4 credits |
| S.No | Code | Subject | Credits |
|---|---|---|---|
| 1 | S2C14 | Research Methodology and Management Decision | 4 credits |
| 2 | S2C13 | Management Intelligence System | 4 credits |
| 3 | S2C12 | Financial Reporting, Statements, and Analysis | 4 credits |
| 4 | S2SM1 | Marketing Management | 4 credits |
| 5 | S2SM2 | Consumer Behaviour | 4 credits |
| S.No | Code | Subject | Credits |
|---|---|---|---|
| 1 | S3C01 | Strategic Management | 4 credits |
| 2 | S3C02 | Organizational Behaviour | 4 credits |
| 3 | S3SM1 | Product and Brand Management | 4 credits |
| 4 | S3SM2 | Sales Management | 4 credits |
| 5 | S3SM3 | Services Marketing | 4 credits |
| 6 | PWMI1 | Project Work | 6 credits |
| Value Added Skill Certificate - 2 credits |
| S.No | Code | Subject | Credits |
|---|---|---|---|
| 1 | S4SM1 | International Marketing | 4 credits |
| 2 | S4SM2 | Advanced Marketing Analytics | 4 credits |
| 3 | S4SM3 | Digital and Social Media Marketing | 4 credits |
| 4 | - | Elective 1 | 4 credits |
| 5 | - | Elective 2 | 4 credits |
Elective Basket (4 Options , Choose any 2)
| S.No | Code | Subject |
|---|---|---|
| 1 | S4EM1 | Retail Management |
| 2 | S4EM2 | Strategic Marketing |
| 3 | S4EM3 | B2B Marketing |
| 4 | S4EM4 | Marketing of Financial Services |
- The above course curriculum is subject to revision as per AICTE guidelines from time to time and as per industry updates.
- Exams would be conducted during the January and July exam cycles.
- All the Exams at MITSDE (Internal & External) are in the form of Multiple Choice Questions.
- Student will have to attempt all the components in the Learning Management System and submit TWO Quizzes (30 marks each) for each subject.
- Internal Examinations carry 60% marks (2 Quizzes of 30 Marks each) and External Proctored Exam carry 40% weightage (passing criteria for both internal & external exam is 50%).
Program
Fees
₹ 90,000 /-
Fees Options
- Installment 1
- Installment 2
- Installment 3
Course fee - Installment
- ₹ 25,000 /-
- Within 3 months - ₹ 32,500/-
- Within 6 months - ₹ 32,500/-
Course fee - Lumpsum
- Discount- ₹ 5,000 /-
- -
- Total Lumpsum- ₹ 85,000 /-
- Students are required to pay additional exam fee per exam per attempt and Project Evaluation Fees. For Installments
- First Installment needs to be paid at the time of admission.
- Second Installment needs to be paid within 3 months from the date of admission.
- Third Installment needs to be paid within 6 months from the date of admission
| S.No | Course Duration | Extension | Validity |
|---|---|---|---|
| 1 | 24 Months | 6 Months | 2 Years 6 Months |
A full-fledged course in marketing shall prepare you to take up challenging roles namely:
- Advertising Manager
- Advertising Art Director
- Market Research Manager
- Marketing Manager
- Digital Marketing Manager
- Public Relations Manager
- Business Development Manager
- Brand Manager
Frequently asked questions (FAQs)
- The KPMG certification training sessions are exclusively held on Saturdays and Sundays.
- Saturdays – 7pm to 10pm
- Sundays – 10am to 1pm
Yes, the KPMG Domain Analytics certification course is part of PGDM, and there is no extra charge for obtaining the KPMG certification. The Domain Analytics certification program will begin in Sem 3 of the PGDM course.
Yes, a 20-minute summary videos of all live sessions will be provided after each live session on the KPMG LMS.
The KPMG login credentials will be activated and shared before the Master E-INDCUTION. you will receive the email from us, and there will be a Master Orientation session to understand the KPMG Domain Analytics Certification Program conducted by the team from KPMG and MITSDE.
The assessments consist of 10 multiple-choice questions (MCQs) worth 5 marks each to gauge conceptual understanding and 3 practical questions worth 50 marks aimed at assessing the application of learned skills. The total marks allotted for the assessment are 100, with a passing percentage set at 50%.
The training program is delivered through Virtual Instructor-Led Training (VILT), utilizing online platforms to connect learners with instructors in a dynamic, interactive virtual environment.
The course spans over a total of 40 hours of live sessions. It is structured to optimize learning outcomes while accommodating the busy schedules of participants.
Participants who clear the Final assessments with a minimum of 50% out of total 100 marks, will receive a Certificate of Completion, while those who fail to clear the final assessment will receive a Certificate of Participation. Participants are allowed two attempts to clear the final assessment, with one free retake. Subsequent retake – only 1, will be charged at Rs. 1000/-. To qualify for the certificate of completion, participants must pass both the project and final assessment, separately.
Participants will have access to KPMG’S Learning Management System (LMS), including Module wise demo videos, session presentations, and access to LMS for two months after completion of each training course.
Yes, there will be a doubt solving session every fortnight, followed by, Exam and project preparation session after the live session concludes.
The project is hands-on and must be submitted in the format recommended by KPMG SME within a specified duration. Participants have only one attempt to submit the project, and the project score significantly influences final certification qualification. The total marks allotted for the Project is 50, with a passing percentage set at 50%.
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