ABOUT THE COURSE
Marketing is a field that is sparkling with opportunities due to various transformations in the trade scenario, owing to the recent digital explosion. It is a rewarding field for candidates with a flair for business. Rightly said, ‘You can’t sell anything if you can’t tell anything.
The PG Diploma in Marketing Management course trains you in product development and design, brand and product management, marketing services, managing customer and business relationships, franchising. The course also introduces and equips you with concepts of ever-evolving digital marketing. It involves marketing mainly on the internet, mobile phones, display advertising.
Learning Outcomes:
- Develop analytical skills to forecast market movement, competitor strategies and growth rate
- Learn Marketing Information System tools for effective CRM, implementation of marketing strategies and perfect the marketing mix
- Evaluate and strategize according to the ethical and environmental scenario
- Apply knowledge of concepts and tools to develop creative marketing strategies and overcome challenges
- Learn the tools and techniques of Digital Marketing
COURSE SYLLABUS
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Semester I
Code Subject Credits S1C01 Principles of Management 4 S1C02 Indian Economy and Policy 4 S1C03 Business Communication 4 S1C15 Accounting for Managers 4 S1C05 Marketing Management 4 S1C06 Legal and Business Environment (Micro and Macro) 4 Total Credits 24 -
Semester II
Code Subject Credits S2C07 Management Information System 4 S2C08 Human Resource Management 4 S2C09 Research Methodology and Management Decision 4 S2C10 Strategic Management 4 S2C11 Business Analytics 4 S2C16 Financial Management 4 Total Credits 24 -
Semester III
Code Subject Credits S3C13 Project Management 4 S0W01 Digital Marketing 4 S3W05 Integrated Marketing Communication 4 S3W06 Product and Brand Management 4 S0W11 Packaging and Distribution Management 4 - Elective Basket (Select Any One)
4 Total Credits 24 -
Elective Basket (Select Any One)
S3EL3 HR Analytics 4 S3EL2 Marketing Analytics 4 S3El5 Supply Chain Analytics 4 S3FM4 Financial Analytics 4 -
Project Term – 3 Months
S. No Subject Credits 1 Desk Research 2 2 Project Work 4
- The above course curriculum is subject to revision as per AICTE guidelines from time to time and as per industry updates.
- Exams would be conducted during the January and July exam cycles.
- All the Exams at MITSDE (Internal & External) are in the form of Multiple Choice Questions.
- Student will have to attempt all the components in the Learning Management System and submit TWO Quizzes (30 marks each) for each subject.
- Internal Examinations carry 60% marks (2 Quizzes of 30 Marks each) and External Proctored Exam carry 40% weightage (passing criteria for both internal & external exam is 50%).
Fee Structure
| Fee Option | Installment I | Installment II | Installment III | Total Fee |
| Lumpsum | - | - | - | ₹ 60,000 |
| Installment | ₹ 22,000 | ₹ 22,000 | ₹ 22,000 | ₹ 66,000 |
Fee Structure For NRI Students
| Fee Option | Installment I | Installment II | Total Fee |
| Lumpsum | - | - | $ 1,800 |
| Installment | $ 1,000 | $ 1,000 | $ 2,000 |
- Alumni– up to 25% in course fees.
- Defence personnel- up to 30% in course fees.
- Specially Abled- up to 20% in course fees.
- Students are required to pay additional exam fee per exam per attempt. For Installments
- The first instalment needs to be paid at the time of admission.
- Second Installment needs to be paid within 3 months from the date of admission.
- Third Installment needs to be paid within 6 months from the date of admission
Validity
| Course Duration | Extension | Validity |
| 21 Months (18 + 3 months project work) | 6 Months | 2 Years 3 Months |
Potential Career
A full-fledged course in marketing shall prepare you to take up challenging roles namely:
- Advertising Manager
- Advertising Art Director
- Market Research Manager
- Marketing Manager
- Digital Marketing Manager
- Public Relations Manager
- Business Development Manager
- Brand Manager
