Post Graduate Diploma in Management - Marketing

PGDM Marketing Management

Marketing is the revenue driver of any organization. Giving the right information, in the right form to the right audience is effective marketing. Marketing management is a broad term encompassing various related business domains like business development, lead generation. Marketing management thus refers to various related functions in the life cycle of a product or a service. The field is sparkling with opportunities due to various transformations in the trade scenario, owing to the recent digital explosion. It is a rewarding field for candidates with a flair for business. Rightly said, ‘You can’t sell anything if you can’t tell anything.’

The PG Diploma in Marketing Management course trains you in product development and design, brand and product management, marketing services, managing customer and business relationships, franchising. The course also introduces and equips you with concepts of ever-evolving digital marketing. It involves marketing mainly on the internet, mobile phones, display advertising.

Code Subject Credits
S1C01 Principles of Management 4
S1C02 Indian Economy and Policy 4
S1C03 Business Communication 4
S1C15 Accounting for Managers 4
S1C05 Marketing Management 4
S1C06 Legal and Business Environment (Micro and Macro) 4

Code Subject Credits
S2C07 Management Information System 4
S2C08 Human Resource Management 4
S2C09 Research Methodology and Management Decision 4
S2C10 Strategic Management 4
S2C11 Business Analytics 4
S2C16 Financial Management 4

Code Subject Credits
S3C13 Project Management 4
S0W01 Digital Marketing 4
S3W05 Integrated Marketing Communication 4
S3W06 Product and Brand Management 4
S3MM4 Marketing Analytics 4
- Elective Basket (Select Any One)
4

S3EL1 Business Ethics and Corporate Social Responsibility 4
S3EL2 Marketing of Financial Services 4
S3El5 Social Media Marketing 4


S. No Subject Credits
1 Desk Research 2
2 Project Work 4


Any Graduate

Course Duration Extension Validity
21 Months (18 + 3 months project work) 6 Months 2 Years 3 Months

Fee Structure

Fee Option Installment I Installment II Installment III Total Fee
Lumpsum - - - ₹ 55,000
Installment ₹ 25,000 ₹ 18,000 ₹ 18,000 ₹ 61,000

Fee Structure For NRI Students

Fee Option Installment I Installment II Total Fee
Lumpsum - - $ 1,800
Installment $ 1,000 $ 1,000 $ 2,000

A full-fledged course in marketing shall prepare you to take up challenging roles namely,

  • Advertising Manager
  • Advertising Art Director
  • Market Research Manager
  • Marketing Manager
  • Digital Marketing Manager
  • Public Relations Manager
  • Business Development Manager
  • Brand Manager