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  • Duration

    21 Months
  • Eligibility

    Any graduate
  • Training Type

    Online
  • Program Fee

    ₹ 72,000 /-

About
The
Program

Marketing is a field that is sparkling with opportunities due to various transformations in the trade scenario, owing to the recent digital explosion. It is a rewarding field for candidates with a flair for business. Rightly said, ‘You can’t sell anything if you can’t tell anything.

The PG Diploma in Marketing Management course trains you in product development and design, brand and product management, marketing services, managing customer and business relationships, franchising. The course also introduces and equips you with concepts of ever-evolving digital marketing. It involves marketing mainly on the internet, mobile phones, display advertising.

...
Unique Pedagogy

MITSDE's distance learning programs are meticulously designed to bridge the skills gap for working professionals. Our curriculum is constantly updated to reflect the latest trends in management, industry requirements, dynamic business environments, and burgeoning technological advancements. The PG programs are co-created with industry experts and subject matter authorities, ensuring content aligns with real-world applications. You have access to interactive tools, e-books, multimedia content, and comprehensive reference materials.

...
Academic Partnerships

Launch your global career with MITSDE. Partner with us to gain industry-leading expertise from renowned institutions. Our curriculum integrates global best practices, equipping you with the skills and connections to thrive on the international stage. Graduate with a competitive edge and unlock a world of career possibilities.

...
Expert Faculty

The MITSDE faculty consists of several academic luminaries and seasoned industry experts, ensuring you receive a well-rounded education grounded in real-world application. These experts actively engage with students through interactive webinars and doubt-solving sessions. This direct interaction bridges the gap between theory and practice, giving you the opportunity to ask questions, clarify concepts, and gain valuable insights directly from professionals at the forefront of your chosen field.

Learning
Outcomes

  • Develop analytical skills to forecast market movement, competitor strategies and growth rate
  • Learn Marketing Information System tools for effective CRM, implementation of marketing strategies        and perfect the marketing mix
  • Evaluate and strategize according to the ethical and environmental scenario
  • Apply knowledge of concepts and tools to develop creative marketing strategies and overcome         challenges
  • Learn the tools and techniques of Digital Marketing
  • Course Syllabus

      S.No Code Subject Credits
      1 S1C01 Principles of Management 4
      2 S1C02 Indian Economy and Policy 4
      3 S1C03 Business Communication 4
      4 S1C15 Accounting for Managers 4
      5 S1C05 Marketing Management 4
      6 S1C06 Legal and Business Environment (Micro and Macro) 4

      S.No Code Subject Credits
      1 S2C07 Management Information System 4
      2 S2C08 Human Resource Management 4
      3 S2C09 Research Methodology and Management Decision 4
      4 S2C10 Strategic Management 4
      5 S2C11 Business Analytics 4
      6 S2C16 Financial Management 4

      S.No Code Subject Credits
      1 S3C13 Project Management 4
      2 S0W01 Digital Marketing 4
      3 S3W05 Integrated Marketing Communication 4
      4 S3W06 Product and Brand Management 4
      5 S0W11 Packaging and Distribution Management 4
      6 - Elective Basket (Select Any One) 4
  • Elective Basket (Select Any One)

      S.No Code Subject Credits
      1 S3EL3 HR Analytics 4
      2 S3EL4 Marketing Analytics 4
      3 S3LSC1 Supply Chain Analytics 4
      4 S3FM4 Financial Analytics 4

  • Project Term – 3 Months

      S.No Code Credits
      1 Desk Research 2
      2 Project Work 4
  • Program
    Fees

    ₹ 72,000 /-

    Scholarship :
  • Alumni– up to 25% in course fees.
  • Defence personal- up to 30% in course fees.
  • Specially Abled- up to 20% in course fees.
  • Fees Options
    • Installment 1
    • Installment 2
    • Installment 3
    Course fee - Lumpsum
    • -
    • -
    • -
    Course fee - Installment
    • ₹ 25,000 /-
    • Within 3 months - ₹ 28,500/-
    • Within 6 months - ₹ 28,500/-

      S.No Course Duration Extension Validity
      1 21 Months (18 + 3 months project work) 6 Months 2 Years 3 Months

    A full-fledged course in marketing shall prepare you to take up challenging roles namely:

    • Advertising Manager
    • Advertising Art Director
    • Market Research Manager
    • Marketing Manager
    • Digital Marketing Manager
    • Public Relations Manager
    • Business Development Manager
    • Brand Manager
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