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About
The
Program
A marketing career is all-encompassing - it is creative, fast-progressing, ever-changing and challenging. A marketing manager has to be on the toes at all times, but the effort yields a high return on investment. The scope of marketing widely covers; advertising, retail, B2B, B2C, Customer Relationship Management, Corporate Social Responsibility, International marketing and so on.
The PG Diploma in Business Administration with a specialization in Marketing is tailored to cater to the distinctive needs that are akin to diverse aspects of marketing such as international marketing, advertisement and sales promotion, product and brand management,industrial marketing and financial services marketing. The curriculum is thoughtfully structured to cover the latest marketing developments which are in accord with the present-day business challenges.
Unique Pedagogy
The online course gives a detailed understanding of the latest technologies and developments in the finance domain. Industry Experts conduct Live interactive online sessions where you get hands-on training through a Capstone Project.
Industry Collaboration
MIT Skills has collaborated with Humancloud (an IT Services startup) to bring you a course on Fintech. The Professional Course in Fintech will enable you to make informed decisions about deploying financial technologies for yourself or your business and give you a competitive advantage using the latest financial innovations.
World Class Faculty
Industry experts from global financial institutions with over 15 years of work experience in top management positions will help you develop your skills and impart real-time knowledge through this course.
Learning
Outcomes
Course Syllabus
| S.No | Code | Subject | Credits |
|---|---|---|---|
| 1 | S1C01 | Principles of Management | 4 |
| 2 | S1C02 | Indian Economy and Policy | 4 |
| 3 | S1C03 | Business Communication | 4 |
| 4 | S1C15 | Accounting for Managers | 4 |
| 5 | S1C05 | Marketing Management | 4 |
| 6 | S1C06 | Legal and Business Environment (Micro and Macro) | 4 |
| S.No | Code | Subject | Credits |
|---|---|---|---|
| 1 | S2C07 | Management Information System | 4 |
| 2 | S2C08 | Human Resource Management | 4 |
| 3 | S2C09 | Research Methodology and Management Decision | 4 |
| 4 | S2C10 | Strategic Management | 4 |
| 5 | S2C11 | Business Analytics | 4 |
| 6 | S2C16 | Financial Management | 4 |
| S.No | Code | Subject | Credits |
|---|---|---|---|
| 1 | S3EL1 | Business Ethics and Corporate Social Responsibility | 4 |
| 2 | S9DM1 | Digital Marketing Strategies | 4 |
| 3 | S3W05 | Integrated Marketing Communication | 4 |
| 4 | S3W06 | Product and Brand Management | 4 |
| 5 | S4M14 | Services Marketing | 4 |
| 6 | PWMI1 | Project Work | 6 |
| 7 | - | Elective Basket (Select Any One) | 4 |
Elective Basket (Select Any One)
| S.No | Code | Subject | Credits |
|---|---|---|---|
| 1 | S3EL3 | HR Analytics | 4 |
| 2 | S3EL4 | Marketing Analytics | 4 |
| 3 | S3LSC1 | Supply Chain Analytics | 4 |
| 4 | S3FM4 | Financial Analytics | 4 |
| S.No | Code | Subject | Credits |
|---|---|---|---|
| 1 | S9EV2 | Entrepreneurship and Venture Capital Management | 4 |
| 2 | S4M11 | Networking Concepts | 4 |
| 3 | S4W31 | Sales Management | 4 |
| 4 | S3WC1 | Retail Management | 4 |
| 5 | S0W11 | Packaging and Distribution Management | 8 |
| 6 | PWMJ2 | Project Work | 8 |
| 7 | - | Elective Basket (Select Any One) | 4 |
Elective Basket (Select Any One)
| S.No | Code | Subject | Credits |
|---|---|---|---|
| 1 | S3EL2 | Marketing of Financial Services | 4 |
| 2 | S3El5 | Social Media Marketing | 4 |
| 3 | S3EL6 | Predictive Modelling | 4 |
- The above course curriculum is subject to revision as per AICTE guidelines from time to time and as per industry updates.
- Exams would be conducted during the January and July exam cycles.
- All the Exams at MITSDE (Internal & External) are in the form of Multiple Choice Questions.
- Student will have to attempt all the components in the Learning Management System and submit TWO Quizzes (30 marks each) for each subject.
- Internal Examinations carry 60% marks (2 Quizzes of 30 Marks each) and External Proctored Exam carry 40% weightage (passing criteria for both internal & external exam is 50%).
Program
Fees
₹ 95,000 /-
Fees Options
- Installment 1
- Installment 2
- Installment 3
Course fee - Installment
- ₹ 30,000 /-
- Within 3 months - ₹ 32,500/-
- Within 6 months - ₹ 32,500/-
Course fee - Lumpsum
- Discount- ₹ 5,000 /-
- -
- Total Lumpsum- ₹ 90,000 /-
- Students are required to pay additional exam fee per exam per attempt and Project Evaluation Fees. For Installments
- First Installment needs to be paid at the time of admission.
- Second Installment needs to be paid within 3 months from the date of admission.
- Third Installment needs to be paid within 6 months from the date of admission
| S.No | Course Duration | Extension | Validity |
|---|---|---|---|
| 1 | 2 Years | 6 Months | 2 Years 3 Months |
The wide-ranging course is a gateway to the operations department of top-notch MNCs. It successfully enhances your capability and equips you with the latest industry insights for exciting roles namely:
- Advertising Manager
- Advertising Art Director
- Market Research Manager
- Marketing Manager
- Digital Marketing Manager
- Public Relations Manager
- Business Development Manager
- Brand Manager
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