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  • Duration

    24 Months
  • Eligibility

    Any graduate
  • Training Type

    Online
  • Program Fee

    ₹ 90,000 /-

About
The
Program

A marketing career is all-encompassing - it is creative, fast-progressing, ever-changing and challenging. A marketing manager has to be on the toes at all times, but the effort yields a high return on investment. The scope of marketing widely covers; advertising, retail, B2B, B2C, Customer Relationship Management, Corporate Social Responsibility, International marketing and so on.

The PG Diploma in Business Administration with a specialization in Marketing is tailored to cater to the distinctive needs that are akin to diverse aspects of marketing such as international marketing, advertisement and sales promotion, product and brand management,industrial marketing and financial services marketing. The curriculum is thoughtfully structured to cover the latest marketing developments which are in accord with the present-day business challenges.

...
Unique Pedagogy

The online course gives a detailed understanding of the latest technologies and developments in the finance domain. Industry Experts conduct Live interactive online sessions where you get hands-on training through a Capstone Project.

...
Industry Collaboration

MIT Skills has collaborated with Humancloud (an IT Services startup) to bring you a course on Fintech. The Professional Course in Fintech will enable you to make informed decisions about deploying financial technologies for yourself or your business and give you a competitive advantage using the latest financial innovations.

...
World Class Faculty

Industry experts from global financial institutions with over 15 years of work experience in top management positions will help you develop your skills and impart real-time knowledge through this course.

Learning
Outcomes

  • Understand the basic concepts of marketing
  • Develop analytical skills to forecast market movement
  • Learn Marketing Information System tools for effective CRM, implementation of marketing strategies and perfect the marketing mix
  • Evaluate and strategize according to the ethical and environmental scenario
  • Apply knowledge of concepts and tools to develop creative marketing strategies and overcome challenges
  • Course Syllabus

      S.No Code Subject Credits
      1 S1C01 Principles of Management 4
      2 S1C02 Indian Economy and Policy 4
      3 S1C03 Business Communication 4
      4 S1C15 Accounting for Managers 4
      5 S1C05 Marketing Management 4
      6 S1C06 Legal and Business Environment (Micro and Macro) 4

      S.No Code Subject Credits
      1 S2C07 Management Information System 4
      2 S2C08 Human Resource Management 4
      3 S2C09 Research Methodology and Management Decision 4
      4 S2C10 Strategic Management 4
      5 S2C11 Business Analytics 4
      6 S2C16 Financial Management 4

      S.No Code Subject Credits
      1 S3EL1 Business Ethics and Corporate Social Responsibility 4
      2 S9DM1 Digital Marketing Strategies 4
      3 S3W05 Integrated Marketing Communication 4
      4 S3W06 Product and Brand Management 4
      5 S4M14 Services Marketing 4
      6 PWMI1 Project Work 6
      7 - Elective Basket (Select Any One) 4
  • Elective Basket (Select Any One)

      S.No Code Subject Credits
      1 S3EL3 HR Analytics 4
      2 S3EL4 Marketing Analytics 4
      3 S3LSC1 Supply Chain Analytics 4
      4 S3FM4 Financial Analytics 4
    • S.No Code Subject Credits
      1 S9EV2 Entrepreneurship and Venture Capital Management 4
      2 S4M11 Networking Concepts 4
      3 S4W31 Sales Management 4
      4 S3WC1 Retail Management 4
      5 S0W11 Packaging and Distribution Management 8
      6 PWMJ2 Project Work 8
      7 - Elective Basket (Select Any One) 4
  • Elective Basket (Select Any One)

      S.No Code Subject Credits
      1 S3EL2 Marketing of Financial Services 4
      2 S3El5 Social Media Marketing 4
      3 S3EL6 Predictive Modelling 4
  • Program
    Fees

    ₹ 90,000 /-

    Scholarship :
  • Alumni– up to 25% in course fees.
  • Defence personal- up to 30% in course fees.
  • Specially Abled- up to 20% in course fees.
  • Fees Options
    • Installment 1
    • Installment 2
    • Installment 3
    Course fee - Lumpsum
    • -
    • -
    • -
    Course fee - Installment
    • ₹ 30,000 /-
    • Within 3 months - ₹ 32,500/-
    • Within 6 months - ₹ 32,500/-

      S.No Course Duration Extension Validity
      1 2 Years 6 Months 2 Years 3 Months

    The wide-ranging course is a gateway to the operations department of top-notch MNCs. It successfully enhances your capability and equips you with the latest industry insights for exciting roles namely:

    • Advertising Manager
    • Advertising Art Director
    • Market Research Manager
    • Marketing Manager
    • Digital Marketing Manager
    • Public Relations Manager
    • Business Development Manager
    • Brand Manager
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