ABOUT THE COURSE
Understanding the potential risks after thorough market research and deriving marketing strategies that stand the test of global competition requires years of experience and expertise.
Post Graduate Executive Program in Strategic Marketing throws light on evolving market trends, upcoming disruptive technology, new business models and their interaction with the other environmental factors. It prepares the learner to stand the test of time through expert guidance and an updated curriculum. The course is designed to make the learners see the big picture and align the marketing strategies to organizational goals for long-term sustainability and success.
Learning Outcomes:
- Understand the basics of marketing
- Learn to perform marketing analytics to forecast demand, revenues and profits
- Learn the global practices of product development and marketing communication strategies
- Learn to identify market potential and communicate value to customers
- Learn to make decisions that help to expand globally and create a global brand
COURSE SYLLABUS
-
Semester I
Code Subject Credits S1F01 Foundations of Business Management 4 S1LA1 Legal Aspects of Business 4 S2C10 Strategic Management 4 S2C07 Management Information System 4 S2C11 Business Analytics 4 S3C13 Project Management 4 Total Credits 24 -
Semester II
Code Subject Credits S1C05 Marketing Management 4 S2C09 Research Methodology and Management Decision 4 S9DM1 Digital Marketing Strategies 4 S3W05 Integrated Marketing Communication 4 S3W06 Product and Brand Management 4 S3EL4 Marketing Analytics 4 Total Credits 24 -
Project Term – 3 Months
S. No Subject Credits 1 Desk Research 2 2 Project Work 4 Total Credits 6 - The above course curriculum is subject to revision as per AICTE guidelines from time to time and as per industry updates.
- Exams would be conducted during the January and July exam cycles.
- All the Exams at MITSDE (Internal & External) are in the form of Multiple Choice Questions.
- Student will have to attempt all the components in the Learning Management System and submit TWO Quizzes (30 marks each) for each subject.
- Internal Examinations carry 60% marks (2 Quizzes of 30 Marks each) and External Proctored Exam carry 40% weightage (passing criteria for both internal & external exam is 50%).
Fee Structure
| Fee Option | Installment I | Installment II | Installment III | Total Fee |
| Lumpsum | - | - | - | ₹ 85,000 |
| Installment | ₹ 35,000 | ₹ 27,500 | ₹ 27,500 | ₹ 90,000 |
Fee Structure For NRI Students
| Fee Option | Installment I | Installment II | Total Fee |
| Lumpsum | - | - | $ 2,000 |
| Installment | $ 1,100 | $ 1,100 | $ 2,200 |
- Alumni– up to 25% in course fees.
- Defence personnel- up to 30% in course fees.
- Specially Abled- up to 20% in course fees.
- Students are required to pay additional exam fee per exam per attempt. For Installments
- The first Installment needs to be paid at the time of admission.
- Second Installment needs to be paid within 3 months from the date of admission.
- Third Installment needs to be paid within 6 months from the date of admission
Validity
| Course Duration | Extension | Validity |
| 15 Months | 6 Months | 1 Years 9 Months |
Potential Career
A full-fledged course in marketing shall prepare you to take up challenging roles namely:
- Advertising Manager
- Market Research Manager
- Marketing Manager
- Digital Marketing Manager
- Public Relations Manager
- Business Development Manager
- Brand Manager
