Post Graduate Diploma in Management (Executive) - Strategic Marketing

PGDM (Executive) in Strategic Marketing Management

Being in the industry for a certain number of years gives a person insights into the possible risks and opportunities. MITSDE understands the importance of deriving strategies from a meticulously undertaken research, hence MITSDE has come up with a course on Global Marketing Management for those senior management executives to retouch upon the basics and exploit new technology. MITSDE's Global Marketing Management and Innovation course throws light on evolving market trends, upcoming disruptive technology, new business models and their interaction with the other environmental factors.

Code Subject Credits
S1C01 Essentials of Business Management 4
S1C06 Legal Aspects of Business 4
S1C02 Strategic Management 4
S2C07 Management Information System 4
S1C02 Business Analytics 4
S1C02 Project Management 4

Code Subject Credits
S2C16 Marketing Management 4
S2C09 Research Methodology and Management Decision 4
S2C08 Services Marketing 4
S2C09 Integrated Marketing Communication 4
S2C10 Product and Brand Management 4
S2C11 Marketing Analytics 4

S. No Subject Credits
1 Desk Research 2
2 Project Work 4


Eligibility

  • Course Duration: 15 Months
  • Eligibility: Any graduate from a recognised university with minimum 5 years of work experience

Fee Structure

Fee Option Installment I Installment II Installment III Total Fee
Lumpsum - - - ₹ 75,000
Installment ₹ 25,000 ₹ 27,500 ₹ 27,500 ₹ 80,000

Fee Structure For NRI Students

Fee Option Installment I Installment II Total Fee
Lumpsum - - $ 2,000
Installment $ 1,100 $ 1,100 $ 2,200

A full-fledged course in marketing shall prepare you to take up challenging roles namely,

  • Advertising Manager
  • Market Research Manager
  • Marketing Manager
  • Digital Marketing Manager
  • Public Relations Manager
  • Business Development Manager
  • Brand Manager