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ABOUT
THE
COURSE
Understanding the potential risks after thorough market research and deriving marketing strategies that stand the test of global competition requires years of experience and expertise.
Post Graduate Executive Program in Strategic Marketing throws light on evolving market trends, upcoming disruptive technology, new business models and their interaction with the other environmental factors. It prepares the learner to stand the test of time through expert guidance and an updated curriculum. The course is designed to make the learners see the big picture and align the marketing strategies to organizational goals for long-term sustainability and success.
Unique Pedagogy
MITSDE's distance learning programs are meticulously designed to bridge the skills gap for working professionals. Our curriculum is constantly updated to reflect the latest trends in management, industry requirements, dynamic business environments, and burgeoning technological advancements. The PG programs are co-created with industry experts and subject matter authorities, ensuring content aligns with real-world applications. You have access to interactive tools, e-books, multimedia content, and comprehensive reference materials.
Academic Partnerships
Launch your global career with MITSDE. Partner with us to gain industry-leading expertise from renowned institutions. Our curriculum integrates global best practices, equipping you with the skills and connections to thrive on the international stage. Graduate with a competitive edge and unlock a world of career possibilities.
Expert Faculty
The MITSDE faculty consists of several academic luminaries and seasoned industry experts, ensuring you receive a well-rounded education grounded in real-world application. These experts actively engage with students through interactive webinars and doubt-solving sessions. This direct interaction bridges the gap between theory and practice, giving you the opportunity to ask questions, clarify concepts, and gain valuable insights directly from professionals at the forefront of your chosen field.
Learning
Outcomes
COURSE SYLLABUS
| S.No | Code | Subject | Credits |
|---|---|---|---|
| 1 | S1F01 | Foundations of Business Management | 4 |
| 2 | S1LA1 | Legal Aspects of Business | 4 |
| 3 | S2C10 | Strategic Management | 4 |
| 4 | S2C07 | Management Information System | 4 |
| 5 | S2C11 | Business Analytics | 4 |
| 6 | S3C13 | Project Management | 4 |
| S.No | Code | Subject | Credits |
|---|---|---|---|
| 1 | S1C05 | Marketing Management | 4 |
| 2 | S2C09 | Research Methodology and Management Decision | 4 |
| 3 | S9DM1 | Digital Marketing Strategies | 4 |
| 4 | S3W05 | Integrated Marketing Communication | 4 |
| 5 | S3W06 | Product and Brand Management | 4 |
| 6 | S3EL4 | Marketing Analytics | 4 |
Project Term – 3 Months
- The above course curriculum is subject to revision as per AICTE guidelines from time to time and as per industry updates.
- Exams would be conducted during the January and July exam cycles.
- All the Exams at MITSDE (Internal & External) are in the form of Multiple Choice Questions.
- Student will have to attempt all the components in the Learning Management System and submit TWO Quizzes (30 marks each) for each subject.
- Internal Examinations carry 60% marks (2 Quizzes of 30 Marks each) and External Proctored Exam carry 40% weightage (passing criteria for both internal & external exam is 50%).
| S.No | Code | Credits |
|---|---|---|
| 1 | Desk Research | 2 |
| 2 | Project Work | 4 |
Program
Fees
₹ 95,000 /-
Fees Options
- Installment 1
- Installment 2
- Installment 3
Course fee - Installment
- ₹ 30,000 /-
- Within 3 months - ₹ 32,500 /-
- Within 6 months - ₹ 32,500 /-
Course fee - Lumpsum
- Discount- ₹ 5,000 /-
- -
- Total Lumpsum- ₹ 90,000 /-
- Students are required to pay additional exam fee per exam per attempt and Project Evaluation Fees. For Installments
- First Installment needs to be paid at the time of admission.
- Second Installment needs to be paid within 3 months from the date of admission.
- Third Installment needs to be paid within 6 months from the date of admission
On completion of the course, you can be hired in various sectors in exciting roles namely:
- Advertising Manager
- Market Research Manager
- Marketing Manager
- Digital Marketing Manager
- Public Relations Manager
- Business Development Manager
- Brand Manager
Frequently asked questions (FAQs)
The program duration is 15 months, designed for working professionals.
Graduates with a minimum of 5 years of work experience are eligible to apply for this program.
The course is delivered online, providing flexibility to learners to study at their own pace.
The total fee for the program is ₹95,000.
This program equips students with the skills to align marketing strategies with organizational goals, focusing on brand development and strategic planning in competitive markets.
Graduates can explore senior roles in marketing management, brand management, strategic marketing, and business development across various industries.
Yes, MITSDE offers placement assistance to help students advance their careers post-completion.
The program emphasizes strategic marketing, brand positioning, and market competitiveness, catering specifically to middle and senior management professionals.
Yes, the program is designed to provide foundational and advanced marketing knowledge, making it suitable even for non-marketing professionals aiming to transition into marketing roles.
Students receive 24/7 access to an online learning platform, mentoring, and support from experienced faculty members.
Yes, the curriculum includes case studies and projects to provide hands-on knowledge and real-world application of strategic marketing concepts.
The program focuses on strategic decision-making and leadership, specifically tailored for experienced professionals, and offers the flexibility of online learning.
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