Last Day Left! Apply before 16th August 2025 to enroll in the final batch. Call now: 9112-2072-07
-
Duration
12 Months live sessions + 3 months Capstone Project -
Eligibility
Any graduate having 5+ years of work experience -
Training Type
Online -
Program Fee
₹ 1,40,000 /- -
Exclusive MIT
Alumni Status
About Program
Upgrade your marketing career with India’s leading PGDM Executive Program in Marketing, co-designed by MIT School of Distance Education (MIT-SDE) and Digital Maven.
This 15-month executive marketing program is uniquely crafted to develop full-stack marketing professionals who are equipped to lead in the digital-first world. The curriculum blends core marketing principles with the latest advancements in digital marketing, AI, strategy, analytics, leadership, and project management.
What sets this program apart is its integrated learning approach—from strategic brand planning and omnichannel execution to data-driven marketing and project leadership—designed to empower you with both tactical skills and strategic foresight.
Why This Program Stands Out
This isn’t just a marketing course—it’s a career accelerator designed for the digital age. Here's what makes it truly unique:
- 5-in-1 Future-Ready Curriculum – Covers Digital Marketing, Project Management, Strategy, Analytics & AI
- 150+ Hours of Learning & 30+ Hands-on Projects – Practical, immersive, and built for real-world outcomes
- Capstone Project & Sprint-Based Learning – Execute full-stack campaigns, build strategic toolkits, and master marketing analytics
- Master 30+ Industry Tools & AI Platforms – Including Power BI, Canva, Meta Ads, Zapier, and more
- Bonus Job-Readiness Sessions – Crack interviews, beat ATS filters, build a strong portfolio, and prepare for MAANG roles — positions at top tech giants like Meta, Amazon, Apple, Netflix, and Google (Alphabet).
- Advanced AI Learning Modules – Go beyond basics with generative AI, automation, and predictive marketing
- Mentorship from Industry Leaders – Learn directly from experts with deep domain knowledge
- Live Q&As, Networking & Community Access – Build connections, get doubts resolved, and grow with a like-minded cohort
- Multiple Industry Certifications on Completion – Boost your resume with recognized credentials across key marketing domains
- Interactive Live Classes – Engage in real-time virtual classrooms led by expert instructors, featuring mock interviews and interactive sessions to hone your professional skills
- Personalized 1-1 Mentoring – Receive tailored guidance from industry leaders who provide actionable feedback to navigate your learning and career path.
- Internship Opportunities – Selective internships for high-performing students, facilitated through our industry connections and collaborations.
Here’s Why You Need to Master PGDM Executive in Full Stack Marketing Leadership Program
Application Process
Who Is This
Program For?
Career Outcomes & Roles
Average
Salary
AI marketing tools
Here’s your Actionable Roadmap to becoming a Top 1% FULL STACK MARKETER
15 Months. 2 Phases. 1 Career Transformation.
Phase 1: The Foundation (Months 1–6)
Build your core stack with AI integrated into every skill.
- Marketing & Business Foundations
- Digital Marketing Channels (SEO, Ads, Social, Email)
- Brand Strategy & Growth Frameworks
- AI-Powered Tools for Content, Funnels, and Automation
Phase 2: The Leadership Layer (Months 7–12)
Lead with data, systems, and execution mastery.
- Marketing Analytics & ROI Mapping
- Project & Campaign Management
- Team Collaboration, Workflow Systems
- Advanced AI Applications in Strategy & Reporting
Final 3 Months:
Capstone Project + Mentorship + Placement Support
Live Classes | 30+ Tools | AI-first Curriculum | Weekend Format
Apply Now & Start Your FSM Journey
Syllabus
| S.No | Code | Subject | Credits |
|---|---|---|---|
| 1 | S1MLP1 | Foundation in Marketing and Digital Marketing | 4 |
| 2 | S1MLP2 | Content Marketing, Engagement Mastery & Website Creation | 4 |
| 3 | S1MLP3 | Market Research, Analytics & SEO Mastery | 4 |
| 4 | S1MLP4 | Search Engine Marketing (SEM) | 4 |
| 5 | S1MLP5 | Social Media & Email Marketing Mastery | 4 |
| 6 | S1MLP6 | Business Strategy | 4 |
| S.No | Code | Subject | Credits |
|---|---|---|---|
| 1 | S2MLP7 | Data Collection & Management | 4 |
| 2 | S2MLP8 | Exploratory & Descriptive Analytics | 4 |
| 3 | S2MLP9 | Predictive Analytics in Marketing | 4 |
| 4 | S2MLP10 | Visualization & Storytelling in Marketing | 4 |
| 5 | S2MLP11 | ROI, Attribution & Marketing Mix Modeling | 4 |
| 6 | S2MLP12 | Project Management for Digital Marketing | 4 |
| 7 | P1MLP13 | Capstone Project | 8 |
Capstone Projects & Sprint-Based Learning
Capstone Project: End-to-End Full-Stack Marketing Experience
Put your skills to the ultimate test with a real-world, 360° marketing capstone. You’ll research your market, build customer personas, create AI-generated content, simulate ad campaigns, and analyze performance using industry-standard tools like Power BI, Meta Ads, and Canva.
Deliverables:
- A complete multi-channel marketing strategy
- A 15-slide pitch deck showcasing your journey from insight to execution
- Real tools. Real outputs. Industry-ready results.
Sprint-Based Learning Modules
Semester 1: Sprint 1
Digital Marketing Execution Sprint
Gain hands-on experience with tactical marketing tools and platforms. Learn by doing:
- Market research & persona development
- Content calendars & portfolio website
- SEO blogs, Google Ads, Meta campaigns
- Email flows, marketing automation, GMB setup
Final Deliverable:
“Execution Playbook” – Your complete digital marketing portfolio
Semester 1: Sprint 2
Marketing Strategy Implementation Sprint
Move beyond execution—learn to think like a strategist.
- Map industry landscape & benchmark competitors
- Define UVPs, build TOFU–BOFU funnels
- Apply full-stack frameworks to scale campaigns
Final Deliverable:
“Scaling Strategy Toolkit” – Your guide to advanced marketing implementation
Semester 2: Sprint 3
Data-Driven Marketing Sprint Series
Adopt a data-first mindset with six powerful sprints focused on analytics and AI:
- Capture, clean & analyze marketing data
- Build predictive models with ML
- Design Power BI & Tableau dashboards
- Calculate marketing ROI, automate insights via Zapier
Final Deliverable:
“Marketing Intelligence Blueprint” – A data-backed decision-making framework
Program
Fees
₹ 1,40,000 /-
Fees Options
- Installment 1
- Installment 2
- Installment 3
- Installment 4
Course fee - Installment
- ₹ 35,000
- Within 3 months - ₹ 35,000 /-
- Within 6 months - ₹ 35,000 /-
- Within 9 months - ₹ 35,000 /-
Course fee - Lumpsum
- Discount- ₹ 5,000 /-
- -
- Total Lumpsum- ₹ 1,35,000 /-
- Students are required to pay additional exam fee per exam per attempt and Project Evaluation Fees. For Installments
- First Installment needs to be paid at the time of admission.
- Second Installment needs to be paid within 3 months from the date of admission.
- Third Installment needs to be paid within 6 months from the date of admission.
- Fourth installment needs to be paid within 9 months from the date of admission.
Why Choose This Program?
| Feature | Other Programs | MIT-SDE FSM Program |
|---|---|---|
| Live Sessions | ✅ | ✅ |
| Recorded Content | ✅ | ✅ |
| Project/Assignments | ✅ | ✅ |
| Community Forums 1. Free Slack community where students and mentors will be part of the discussions. 2. Multiple Slack rooms to discuss projects, sprints, live sessions, mentoring, etc. |
❌ | ✅ |
| Offline Events | ❌ | ✅ |
| Industry Certifications | ❌ | ✅ |
| Simulation | ❌ | ✅ |
| LinkedIn Optimization Module | ❌ | ✅ |
| AI-Powered LinkedIn Review | ❌ | ✅ |
| AI-Powered Resume Review | ❌ | ✅ |
| Generative AI for Marketing | ❌ | ✅ |
| Group Mentorship | ❌ | ✅ |
| Live Projects | ❌ | ✅ |
| Career Transition Support | ❌ | ✅ |
| 1 to 1 Mentor Support | ❌ | ✅ |
| Exclusive Perks (AI Automation, LinkedIn Optimization Masterclass, Sprints for every module, Workflow Automation) |
❌ | ✅ |
Program Certification
Additional certifications
Faculty
Frequently Asked Questions (FAQs)
An undergraduate degree is recommended. A keen interest in Digital Marketing and Analytics, along with a passion for learning, will enhance your overall experience in the program.
Live sessions and guest speaker interactions are typically held over the weekends. The complete schedule will be provided during your onboarding session.
We understand time constraints. All live sessions are recorded and made available on MITSDE’s LMS, so you can catch up at your convenience and stay engaged through our community forums.
Mentors are actively involved during live sessions, addressing questions and providing real-time feedback. While individual queries outside these sessions may not receive immediate replies, common questions and topics are regularly addressed. Learners can also raise a ticket to request a doubt-clearing session.
We recommend dedicating approximately 8 hours per week to get the most out of the program. This includes live sessions, project work, self-paced learning, and peer discussions.
You will receive full access to all learning modules like E-Books & PPTS for each subject, live session recordings, guest lectures, and an exclusive online community.
Our vibrant online community is available for ongoing support, where you can ask questions, exchange ideas, and learn from peers. All live session recordings are also accessible for review. Each session will be highly interactive, with experts aiming to address all doubts during the session itself.
Most tools and platforms used in the course are cloud-based and accessible via a standard internet connection. Any additional requirements will be shared well before the program commences.
Yes. Participants who successfully complete all coursework—including modules, exams, sprints, and project submissions—will be awarded a Certificate of Completion along with seven special certifications, formally recognizing their achievements.
The program equips you with industry-relevant skills in Digital Marketing, Strategy, Analytics, Project Management and AI, increasing your employability across various sectors. You’ll also gain access to a growing alumni network for collaboration and opportunities.
The full course calendar, including live session timings and guest lectures, will be shared with you during the onboarding process.
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