ABOUT THE COURSE
Bringing value to stakeholders of the company by analyzing the data to propel the business towards growth is what Business Analytics is all about.
Knowledge of analytical tools and techniques, data visualization techniques, forecasting methods and analyzing business processes is the required skill set for a successful business analyst.
Post Graduate Certificate Program Management in Business Analytics is designed in such a way that you will get expertise in the latest Business Analytics tools and techniques. This course will train you in a practical manner with real-world case studies, ensuring that you are market ready. Throughout the course, you will receive clear guidance on how to implement analytical techniques and this course will demystify data analysis and will equip you with concrete skills to apply at your workplace.
Learning Outcomes
- To quantify business values by using Statistical Tools & Techniques
- Data mining techniques for mining and analyzing of raw data to discover interesting patterns, extract useful knowledge, and support decision-making.
- Gain detailed insight via various data interpretation & data visualization techniques.
- Predictive modelling technique which help the business to predict the future market trends using historical data.
- Application of analytics in various domains such as HR, Finance, Marketing & Supply chain.
COURSE SYLLABUS
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Semester I
Code Subject Credits FS1F01 Foundations of Business Management (HR, Marketing, Finance & Operations) 4 FS1LA1 Legal Aspects of Business 4 FS2C10 Strategic Management 4 FS2C07 Management Information System 4 FS2C11 Business Analytics 4 Total Credits 20 -
Semester II
Code Subject Credits FS2DB1 Data Mining for Business Analytics 4 FS3EL6 Predictive Modeling 4 FS3FM4 Financial Analytics 4 FS3EL4 Marketing Analytics 4 FS3LSC1 Supply Chain Analytics 4 PWPGC Project Work 6 Total Credits 26 - The above course curriculum is subject to revision as per AICTE guidelines from time to time and as per industry updates.
- Exams would be conducted during the January and July exam cycles.
- Students will have to attempt all the components in the Learning Management System and submit FOUR Quizzes (15 marks each) for each subject.
- Internal Examinations carry 60% marks (4 Quizzes of 15 Marks each) and External Proctored Exam carry 40% weightage (passing criteria for both internal & external exam is 50%).
Fee Structure
| Fee Option | Installment I | Installment II | Installment III | Total Fee |
| Lumpsum | - | - | - | ₹ 54,000 |
| Installment | ₹ 25,000 | ₹ 17,500 | ₹ 17,500 | ₹ 60,000 |
Fee Structure For NRI Students
| Fee Option | Installment I | Installment II | Total Fee |
| Lumpsum | - | - | $ 1,900 |
| Installment | $ 1,200 | $ 900 | $ 2,100 |
- Alumni– up to 25% in course fees.
- Defence personnel- up to 30% in course fees.
- Specially Abled- up to 20% in course fees.
- Installment needs to be paid within 3 months from the date of admission.
- Students are required to pay additional exam fee per exam per attempt.
Validity
| Course Duration | Extension | Validity |
| 1 Year | 6 Months | 1 Year 6 Months |
Potential Career
Successful completion of the program will ready you to pursue multiple roles in Business Analytics, across various domains. Few exceptional job prospects are:
- Big Data Analyst
- Financial Analyst
- Marketing Analyst
- Business Intelligence and Analytics Consultant
- Research analyst
- Data Scientist
- Data Visualization Analyst
