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About The Course
The Post Graduate Diploma in Management (Executive) in Digital Marketing is a 15-month online programme crafted for experienced professionals seeking to strengthen their leadership, analytical, and digital strategy capabilities. It integrates foundational management principles with advanced digital marketing concepts — preparing learners to thrive in technology-driven marketing environments.
This programme bridges business management with digital innovation, enabling professionals to design data-driven campaigns, interpret analytics, and drive customer engagement through multiple online channels. The PGDM Executive structure ensures a blend of strategic insight and practical execution tailored for working executives.
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Unique Pedagogy
- Flexible Online Learning: Courses are delivered through an advanced Learning
- Application-Based Curriculum: Every concept is reinforced with real-time case studies, live projects, and simulations reflecting real marketing challenges.
- Executive Focus: The programme’s pace and structure accommodate the schedules of professionals, ensuring seamless learning without career interruptions.
- Project-Based Learning: The final term includes a capstone project that encourages application of learning to solve a real-world digital marketing problem.
- Continuous Evaluation: Internal assessments, assignments, and online MCQ-based exams ensure consistent learning progress and conceptual clarity.
Academic Partnerships
- MIT School of Distance Education (MITSDE) is a constituent of MAEER’s MIT Group of Institutions, Pune, an established education brand since 1983.
- The programme is approved by AICTE, ensuring national-level recognition and academic credibility.
- Curriculum inputs and case studies are co-developed with industry professionals and subject matter experts, ensuring relevance to modern marketing practices.
- Strategic collaborations with corporate partners and technology experts help align the course content with current market and digital transformation trends.
Expert Faculty
- Courses are taught by a blend of academic scholars and industry leaders with extensive experience in digital marketing, analytics, and business strategy.
- Faculty members bring real-world insights through case-based teaching, mentoring sessions, and project guidance.
- The academic leadership at MITSDE emphasizes experiential learning, ensuring each learner gains both managerial and technological competence.
- Learners benefit from interactive webinars, doubt-solving sessions, and mentorship support for career growth.
Learning
Outcomes
After completing this programme, learners will be able to:
Course Syllabus
| S.No | Code | Subject | Credits |
|---|---|---|---|
| 1 | S1F01 | Foundations of Business Management (HR, Marketing, Finance & Operations) | 4 |
| 2 | S1LA1 | Legal Aspects of Business | 4 |
| 3 | S2C10 | Strategic Management | 4 |
| 4 | S2C07 | Management Information System | 4 |
| 5 | S0W01 | Digital Marketing | 4 |
| 6 | S3C13 | Project Management | 4 |
| S.No | Code | Subject | Credits |
|---|---|---|---|
| 1 | S2C09 | Research Methodology and Management Decision | 4 |
| 2 | S3W06 | Product and Brand Management | 4 |
| 3 | S3W05 | Integrated Marketing Communication | 4 |
| 4 | S2SS2 | SEO & SEM | 4 |
| 5 | S3El5 | Social Media Marketing | 4 |
| 6 | S2SF2 | Social Media Analytics & Future Trends | 4 |
Project Term – 3 Months
- The above course curriculum is subject to revision as per AICTE guidelines from time to time and as per industry updates.
- Exams would be conducted during the January and July exam cycles.
- All the Exams at MITSDE (Internal & External) are in the form of Multiple Choice Questions.
- Student will have to attempt all the components in the Learning Management System and submit TWO Quizzes (30 marks each) for each subject.
- Internal Examinations carry 60% marks (2 Quizzes of 30 Marks each) and External Proctored Exam carry 40% weightage (passing criteria for both internal & external exam is 50%).
| S.No | Code | Credits |
|---|---|---|
| 1 | Desk Research | 2 |
| 2 | Project Work | 4 |
Program
Fees
₹ 95,000 /-
Enquire NowFees Options
- Installment 1
- Installment 2
- Installment 3
Course fee - Installment
- ₹ 30,000 /-
- Within 3 months - ₹ 32,500 /-
- Within 6 months - ₹ 32,500 /-
Course fee - Lumpsum
- Discount- ₹ 8,000 /-
- -
- Total Lumpsum- ₹ 87,000 /-
- Students are required to pay additional exam fee per exam per attempt and Project Evaluation Fees. For Installments
- First Installment needs to be paid at the time of admission.
- Second Installment needs to be paid within 3 months from the date of admission.
- Third Installment needs to be paid within 6 months from the date of admission
Graduates of the PGDM Executive in Digital Marketing can pursue roles such as:
Career Opportunities Include:
- Digital Marketing Manager
- Brand & Product Manager
- Social Media Marketing Lead
- SEO/SEM Specialist
- Marketing Analytics Manager
- Content Strategy Consultant
- Digital Transformation Advisor
- Business Development & Strategy Manager
This programme also equips entrepreneurs and startup founders with the skills to scale their businesses through digital platforms.
Frequently Asked Questions (FAQs)
This course is ideal for mid-level professionals, managers, entrepreneurs, and marketing executives who want to enhance their digital marketing expertise while managing their careers.
The course is of 15 months, divided into two semesters.
Yes, the PGDM Executive in Digital Marketing is AICTE-approved, ensuring credibility and nationwide recognition.
The course is completely online and self-paced, accessible through MITSDE’s LMS with recorded lectures and digital study materials.
Yes. MITSDE offers placement guidance and career support services for learners, helping them connect with industry opportunities.
Graduation in any discipline from a recognized university with a minimum of five years of work experience.
Yes. Scholarships are available for MIT Group alumni, defence personnel, and differently-abled learners as per MITSDE policy.
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