PGCM - Digital Marketing

Diploma in Digital Marketing

With the upcoming era of ‘New Normal’, going digital is the way forward. Companies are now relying on the digital platforms for all their needs. This paradigm shift has led to a boom in the field of Digital Marketing. In this course you will learn to be digital marketers and create engaging & yielding campaigns for targeted buyer personas putting you ahead of the race!

What you will Learn:

1] Learn the latest concepts in digital marketing: Learn about the latest industry trends and become a trendsetter to get an edge over the competition.

2] Channels of marketing: Understand the importance of each medium of communication and choose the best one for your targeted audience.

3] How to create brand through digital marketing: Brand is the ability of the business to be remembered by the customers for repeated buying. Creating an impact on the minds of customers through digital marketing is the need of the hour.

4] How to analyze the trends and design campaigns: Through analytics tools learn how to forecast future trends to get an edge over the competition.

5] Become a virtual brand manager: Apply the teachings of this course such as SEO, SEM, Social Media Marketing, Marketing analytics to become the most sought after digital marketer who builds brands.

Code Subject Credits
PGCDM01 Foundations of Business Management (HR, Marketing, Finance & Operations)  4
PGC02 Legal Aspects of Business 4
PGCS1 Strategic Management 4
PGCS2 Management Information System 4
PGCS2 Digital Marketing 4

Code Subject Credits
PGCS1 Product and Brand Management 4
PGCS2 Integrated Marketing Communication  4
PGCS3 SEO & SEM 4
PGCS4 Social Media Marketing 4
PGCS5 Social Media Analytics & Future Trends 4
PWDM Project Work 8


Eligibility

  • Course Duration: 12 Months
  • Eligibility: Any Graduate

Fee Structure

Fee Option Installment I Installment II Total Fee
Lumpsum ₹ 36,000
Installment ₹ 20,000 ₹ 20,000 ₹ 40,000

Fee Structure For NRI Students

Fee Option Installment I Installment II Total Fee
Lumpsum - - $ 1,900
Installment $ 1,200 $ 900 $ 2,100

Successful completion of the program will ready you to pursue multiple roles in retail management, across various domains. Few exceptional job prospects are,

  • Digital marketing executive
  • Digital marketing manager
  • Content writing executive
  • Content manager
  • SEO manager
  • Social Media manager
  • Digital marketing specialist
  • Acquisition manager