ABOUT THE COURSE
The world is going digital and so are the businesses. To survive in the changing world, going digital is the only way forward. Businesses are interested in hiring employees having a sound working knowledge of the digital medium to stay ahead of the competition.
The Post Graduate Certificate in Digital Marketing provides the opportunity to become the expert as required by the businesses today and to update and upskill yourself. In this course, you will receive clear guidance on how to implement digital marketing tools and techniques and will equip you with concrete skills to apply at your workplace.
Learning Outcomes
- Learn the latest concepts in digital marketing
- Understand the working of tools used in Digital Marketing
- Learn to create a brand through digital marketing
- Learn how to analyze the trends and design campaigns
- Understand how to become a virtual brand manager
COURSE SYLLABUS
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Semester I
Code Subject Credits FS1F01 Foundations of Business Management (HR, Marketing, Finance & Operations) 4 FS1LA1 Legal Aspects of Business 4 FS2C10 Strategic Management 4 FS2C07 Management Information System 4 FS0W01 Digital Marketing 4 Total Credits 20 -
Semester II
Code Subject Credits FS3W06 Product and Brand Management 4 FS3W05 Integrated Marketing Communication 4 FS2SS2 SEO & SEM 4 FS3El5 Social Media Marketing 4 FS2SF2 Social Media Analytics & Future Trends 4 PWPGC Project Work 6 Total Credits 26 - The above course curriculum is subject to revision as per AICTE guidelines from time to time and as per industry updates.
- Exams would be conducted during the January and July exam cycles.
- Students will have to attempt all the components in the Learning Management System and submit FOUR Quizzes (15 marks each) for each subject.
- Internal Examinations carry 60% marks (4 Quizzes of 15 Marks each) and External Proctored Exam carry 40% weightage (passing criteria for both internal & external exam is 50%).
Fee Structure
| Fee Option | Installment I | Installment II | Installment III | Total Fee |
| Lumpsum | - | - | - | ₹ 54,000 |
| Installment | ₹ 25,000 | ₹ 17,500 | ₹ 17,500 | ₹ 60,000 |
Fee Structure For NRI Students
| Fee Option | Installment I | Installment II | Total Fee |
| Lumpsum | - | - | $ 1,900 |
| Installment | $ 1,200 | $ 900 | $ 2,100 |
- Alumni– up to 25% in course fees.
- Defence personnel- up to 30% in course fees.
- Specially Abled- up to 20% in course fees.
- Installment needs to be paid within 3 months from the date of admission.
- Students are required to pay additional exam fee per exam per attempt.
Validity
| Course Duration | Extension | Validity |
| 1 Year | 6 Months | 1 Year 6 Months |
Potential Career
Successful completion of the program will ready you to pursue multiple roles in Digital Marketing, across various domains. Few exceptional job prospects are:
- Digital marketing executive
- Digital marketing manager
- Content writing executive
- Content manager
- SEO manager
- Social Media manager
- Digital marketing specialist
- Acquisition manager
