Post Graduate Diploma in Business Administration- Marketing

PGDBA Marketing Management

MITSDE brings the best marketing specialisation subjects that can satisfy the pursuit of an innovative and a revolutionary marketing course. It is designed to help you upskill yourself with sound marketing techniques and principles and facilitate your career progression in the marketing arena.

The PG Diploma in Business Administration course from MITSDE is renowned for its pioneering approach and curriculum design. Tailored to cater to the distinctive needs and time constraints of enthusiastic freshers and busy professionals alike, the flexible and insightful course is formulated in accordance with the latest trends in marketing and branding.

The all-encompassing course provides you with a competitive edge that is akin to a distance MBA. MITSDE’s avant-garde and unique marketing management program touches upon the multifarious aspects of marketing such as international marketing, advertisement and sales promotion, product and brand management, industrial marketing and financial services marketing. The ingenious curriculum is thoughtfully structured to cover the latest marketing developments that is in accord with the present-day business challenges. The progressive PG Diploma in Business Administration from MITSDE is the perfect platform that can provide the much-needed impetus to your career.

Code Subject Credits
S1C01 Principles of Management 4
S1C02 Indian Economy and Policy 4
S1C03 Business Communication 4
S1C15 Accounting for Managers 4
S1C05 Marketing Management 4
S1C06 Legal and Business Environment (Micro and Macro) 4

Code Subject Credits
S2C07 Management Information System 4
S2C08 Human Resource Management 4
S2C09 Research Methodology and Management Decision 4
S2C10 Strategic Management 4
S2C11 Business Analytics 4
S2C16 Financial Management 4

Code Subject Credits
S3C13 Project Management 4
S0W01 Digital Marketing 4
S3W05 Integrated Marketing Communication 4
S3W06 Product and Brand Management 4
S3EL1 Business Ethics and Corporate Social Responsibility 4
PWMI1 Project Work 6
- Elective Basket (Select Any One) 4

S3EL3 HR Analytics 4
S3EL2 Marketing Analytics 4
S3El5 Supply Chain Analytics 4
S3FM4 Financial Analytics 4

Code Subject Credits
S9EV2 Entrepreneurship and Venture Capital Management 4
S4W31 Sales Management 4
S0W15 Retail Management 4
S9DM1 Digital Marketing Strategies 4
PWMJ2 Project Work 8
- Elective Basket (Select Any One) 4

S3EL3 Marketing of Financial Services 4
S3EL4 Social Media Marketing 4
S3EL6 Predictive Modelling 4

Any Graduate

Course Duration Extension Validity
2 Years 6 Months 2 Year 6 Months

Fee Structure

Fee Option Installment I Installment II Installment III Total Fee
Lumpsum - - - ₹ 79,000
Installment ₹ 35,000 ₹ 25,000 ₹ 25,000 ₹ 85,000

* Study Material will provided to the students in the form of hard copy of books, but the students who opt for soft copy only of the books will be eligible for a discount of Rs. 2500/- in their tution fees.

Fee Structure For NRI Students

Fee Option Installment I Installment II Total Fee
Lumpsum - - $ 3,400
Installment $ 1,850 $ 1,850 $ 3,700

The course provides you the opportunity to take up exciting roles namely;

  • Advertising Manager
  • Advertising Art Director
  • Market Research Manager
  • Marketing Manager
  • Digital Marketing Manager
  • Public Relations Manager
  • Business Development Manager
  • Brand Manager