MBA in Finance & Marketing

An MBA in Finance & Marketing is a dual specialisation programme that uses strategic marketing principles to frame a financial plan for a business's revenue growth.

The dual nature of the programme helps students understand the fundamentals of both the MBA in Finance and the MBA in Marketing. They learn financial principles such as budgeting, investing, and account management, as well as key marketing elements, including advertising, branding, and consumer behaviour.

Who Should Choose This MBA Programme

• Graduates aiming for roles in banking, FMCG, consulting, or digital enterprises.
• Working professionals who want a career in product management, brand management, and financial planning.
• Entrepreneurs who want to understand both financial strategy and customer psychology.
• Any individual who is enthusiastic about mathematical analysis, brand building, behavioural analysis, and strategic planning.
• Professionals looking to transition into leadership roles.

Why Combine Finance & Marketing?

Having a dual specialisation in finance and marketing opens doors to multiple career options in advertising, multimedia, banking, consulting, and investment firms.

It also offers a combined skill set in understanding market trends, analysing financial outcomes, brand positioning, and investor pitching.

Besides, an MBA graduate in finance and marketing has lucrative opportunities with MNCs and unicorn startups.

Available Modes:

MITSDE offers an MBA in Marketing and an MBA in Finance via different modes:
Online
Distance Learning
Part-Time (Flexible Schedule)
Blended Learning

Specialisations & Focus Areas

Finance

Build a strong foundation in managing and growing organisational capital:

• Security Analysis & Portfolio Management
• Marketing of Financial Products & Services
• Banking & Insurance Management
• Corporate Restructuring
• Derivatives & Risk Management
• Merchant Banking & Financial Services
• Business Intelligence & Financial Analytics
• Behavioural Finance and Wealth Management

Marketing

Develop strategic and creative expertise to understand and influence consumers:

• Customer Relationship Management
• Marketing of Financial Products & Services
• Consumer Behaviour
• Product and Brand Management
• Integrated Marketing Communication
• Lean and Six Sigma
• Business Intelligence & Marketing Analytics
• Distribution Channel Management

Integrated Learning

Students will learn to interpret financial data that drives marketing investment and measure the ROI of marketing campaigns, mastering analytical storytelling for real-world business leadership.

Program Mode & Delivery Formats

Category	Online MBA in Finance & Marketing	Distance MBA (PGDM – Finance & Marketing)	Hybrid / Part-Time Learning Support
Eligible Candidates	Working professionals seeking maximum flexibility	Learners who prefer printed & digital study material	Learners who need structured weekend/evening support
Duration	2 years (4 semesters)	2 years (4 semesters)	2 years (4 semesters)
Learning Mode	100% online, self-paced learning through MITSDE LMS	Guided self-learning with printed/e-material along with LMS access	Blended format with online learning & periodic virtual sessions
LMS Access	24/7 access to eBooks, video lectures, and assessments	24x7 access to digital resources & printed study material	24x7 LMS access & live academic support
Academic Support	Live webinars, recorded lectures, and online query resolution	Academic counselling, assignments, term-end exams	Weekend/evening support classes, webinars, and faculty interactions
Study Material	Digital (eBooks, guides, case studies)	Printed materials, eBooks, & guides	Digital content & mentoring sessions
Flexibility Level	Highest	Moderate	Moderate–High
Interaction Level	High (virtual interactions & support)	Moderate	High (live mentoring & blended touchpoints)
Assessment Mode	Online assignments & term evaluations	Assignments & examinations as per the distance education format	Same as program format selected (Online or Distance)
Eligibility	Bachelor's degree in any discipline	Bachelor's degree in any discipline	Bachelor's degree in any discipline
Work Experience Required?	Not mandatory	Not mandatory	Not mandatory
Business Background Needed?	No	No	No

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Curriculum Structure

MITSDE's MBA in Finance and Marketing Management follows a structured, career-focused progression.

Semester-Wise Overview

Semester I – Foundation

• Foundations of Business Management
• Legal Aspects of Business
• Financial Reporting and Analysis
• Cost and Management Accounting

Semester II – Core Business Disciplines

• Human Resource Management (MOOC)
• Operations Research
• Financial Modelling & Best Practices
• Fixed Assets & Depreciation

Semester III – Specialisation Focus

• Project Risk Management
• AI & ML for Business
• Desk Research
• PERT and CPM

Semester IV – Project Work/Summer Internship

• Capstone/Internship
• Project Work

Each course includes case studies, assignments, and industry examples for practical learning.

Career Outcomes & Opportunities

An MBA in Finance and Marketing offers diverse, high-growth career paths. Learners will graduate with dual skills in strategic finance and market leadership.

Career Roles

• Financial Analyst / Advisor
• Marketing Manager
• Brand Strategist
• Investment Banker
• Product Manager
• Business Development Manager
• Market Research Analyst

Industries Hiring Dual-Skilled Professionals

• Banking & Financial Services
• Consulting Firms
• FMCG & Retail
• Technology & E-commerce
• FinTech Startups
• Manufacturing & Logistics

MITSDE's Careers Team assists learners with placement guidance, interview preparation, and networking opportunities with industry experts. They also have an extensive alumni network to post job openings and referrals, as well as to share industry insights.

Admission & Application Process

Eligibility

Bachelor's degree (minimum 50% marks preferred) from a recognised university
Fresh graduates and professionals with 2-5 years of work experience are eligible.

Documents Required

Self-attested scanned copies of:

• Educational certificates (10th, 12th, graduation)
• Passport-size photograph
• Valid ID proof (Aadhar, PAN, or driving license)
• Payment receipt
• 5 years of work experience (for executive programmes)

Application Process

• Visit https://mitsde.com/application-process
• Fill the online application form.
• Upload necessary documents
• Pay the program fee
• Receive confirmation and access to your student dashboard.

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Why Choose MITSDE?

As part of the MIT Group of Institutions, Pune, MITSDE is known for its academic legacy and modern flexibility.

Key Advantages

• AICTE-Approved Postgraduate Programs
• Industry-Aligned Curriculum curated by experts
• Digital Learning Platform with interactive LMS and e-resources
• Affordable Fee Structure (₹1.5 – ₹3 lakh for full program)
• Mentorship & Placement Assistance for professional growth.
• Emphasis on hands-on training, industry exposure, and career advancement.
• No Entrance Exam Required

Recognition & Partnerships

• Part of the prestigious MAEER's MIT Pune.
• Member of the International Council for Open and Distance Education
• Certified Associate of Mahratta Chamber of Commerce, Industries, and Agriculture, Pune.
• Certified for the Establishment of the Institution's Innovation Council.
• Recognised nationally for distance and online MBA excellence
• Strong alum network across corporates, startups, and consulting firms

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