ABOUT THE COURSE
Emergence of E-commerce has led to the growth of online retail activities, brought the world retail markets on a single platform, increased the employment opportunities and connected brands with customers all over the world. A degree in Ecommerce retail management will help the learner to grasp the skills required to survive in the digital marketplace and create a niche for their business.
Post Graduate Executive Diploma in E-Commerce & Retail Management is designed with a view of providing working professionals a comprehensive view of E-commerce retailing, an analysis of the E-comm retail environment and exposure to the issues and developments in the industry, for those who wish to define the retail space of tomorrow.
Learning Outcomes:
- Learn how to grow business online
- Understand the digital market and strategies to appeal to the markets
- Learn in-depth digital marketing tools and techniques
- Understand how to build an online presence, online marketing strategy and the online threats
- Learn analytical skills to assess risks, forecast growth and profits.
COURSE SYLLABUS
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Semester I
Code Subject Credits S1F01 Foundations of Business Management 4 S1LA1 Legal Aspects of Business 4 S2C10 Strategic Management 4 S2C07 Management Information System 4 S2C11 Business Analytics 4 S3C13 Project Management 4 Total Credits 24 -
Semester II
Code Subject Credits S2C09 Research Methodology and Management Decision 4 S3WC1 Retail Management 4 S3W06 Product and Brand Management 4 S9DM1 Digital Marketing Strategies 4 S0W11 Packaging and Distribution Management 4 S3RM5 Marketing Analytics 4 Total Credits 24 -
Project Term – 3 Months
S. No Subject Credits 1 Desk Research 2 2 Project Work 4 Total Credits 6 - The above course curriculum is subject to revision as per AICTE guidelines from time to time and as per industry updates.
- Exams would be conducted during the January and July exam cycles.
- All the Exams at MITSDE (Internal & External) are in the form of Multiple Choice Questions.
- Student will have to attempt all the components in the Learning Management System and submit TWO Quizzes (30 marks each) for each subject.
- Internal Examinations carry 60% marks (2 Quizzes of 30 Marks each) and External Proctored Exam carry 40% weightage (passing criteria for both internal & external exam is 50%).
Fee Structure
Fee Option | Installment I | Installment II | Installment III | Total Fee |
Lumpsum | - | - | - | ₹ 85,000 |
Installment | ₹ 30,000 | ₹ 30,000 | ₹ 30,000 | ₹ 90,000 |
Fee Structure For NRI Students
Fee Option | Installment I | Installment II | Total Fee |
Lumpsum | - | - | $ 2,000 |
Installment | $ 1,100 | $ 1,100 | $ 2,200 |
- Alumni– up to 25% in course fees.
- Defence personnel- up to 30% in course fees.
- Specially Abled- up to 20% in course fees.
- Students are required to pay additional exam fee per exam per attempt. For Installment
- The first Installment needs to be paid at the time of admission.
- Second Installment needs to be paid within 3 months from the date of admission. -->
Validity
Course Duration | Extension | Validity |
15 Months | 6 Months | 1 Years 9 Months |
Potential Career
The PG Diploma in Retail Management is aimed at preparing you to take advantage of the growing opportunities to make successful careers in retail and related fields.
A plethora of job openings is available in roles namely:
- Assistant manager
- Assistant store manager
- General manager
- Customer service representative
- Opearation manager
- Virtual merchandising manager
- Sales associates
- Store manager
- Area manager
- Warehouse manager
- Department manager